Client: Transport For London

Agency: M&C Saatchi

Brief: Raise the profile of the humble London bus.

What We Did: We discovered that these much-maligned workhorses are actually packed with incredible technology. So we brought this to life with a series of press and radio adverts that drew comparisons with other, more glamorous forms of transport.

Results: The campaign was a great success with much improved recognition and approval of London's bus network.

Illustrator: Martin Nicolausson (MP-Arts)