#DAZITUP

Client: Daz

Agency: Saatchi & Saatchi

The Brief: Reposition this tired laundry brand as the brightest choice for summer clothes.

What We Did: Created a TikTok and TV campaign encouraging everyone to #DazItUp during Summer 2020, even if they were stuck at home.

Results: 107 million views on TikTok with an engagement rate of 15.87%.