Tampax Saved My Vibe

Agency: Saatchi & Saatchi

The Brief: Encourage mid-20s women to choose Tampax over pads for more than just active occasions.

What We Did: Rewrote an iconic disco banger and created an integrated campaign encompassing TV, social, digital, outdoor, festival sponsorship and cinema to demonstrate that Tampax can save your vibe on all sorts of occasions.

The Results: Our sponsorship of ‘Love Island’ saw the track go viral during Summer 2026, with fans creating over 5,600 unique dances, lip-syncs and skits on TikTok. We were then independently approached by a number of top influencers including Brooke & Jess (4.8m TikTok followers) whose unique take on the campaign reached almost a million people and achieved 60,000 likes in just two weeks. AdWorld declared it one of the ten most memorable campaigns of the year and Tampax has now returned to growth after years of decline.

TVC Director: Hannah Lux Davis