Effortless Flow

Client: Gillette

Agency: Saatchi & Saatchi

The Brief: Create a campaign for Gillette’s biggest-ever product launch.

What We Did: Created a striking TV and OOH campaign using brand advocate Raheem Sterling to convey the message that your morning routine can be effortless when you have the right tools for the job.

Results: Gillette’s most successful UK razor launch ever.

Director: Noah Conopask